Facebook Ads offer access to a wide audience while letting you target who you’re paying to connect with. This allows you to create branded marketing personalized to their needs.
Do you want to sell homes in a farm area?
Create Facebook Ads targeted to people living in that area, who have behaviors in line with farming, and behaviors that indicate they’re looking for a home. You can then tailor your copy to speak to their needs.
This is how realtors establish themselves as neighborhood experts using smart Facebook Ads.
While there are many social media platforms out there, Facebook Ads Manager is one of the more advanced tools around. On top of that, you can count on your audience being there. In Q3 of 2020, Facebook reported 1.82 billion daily active users.
Those are people signing on every single day and being exposed to advertisements. And the value for your money is there, too. In Q3 of 2019, Facebook reported that ad impressions had increased by 37%, while the average price for their ads had decreased by 6%.
Creating A Facebook Ad for Real Estate Marketing
Once you’re in Facebook Ads Manager, click on the green “Create” button on the upper left side of the page.
You’ll first need to select your campaign objective. Every campaign you create should have a clear goal. Do you want to drive traffic to your website or landing page? Do you want to get views to build brand awareness and establish yourself as a neighborhood expert, or do you want to generate leads with this campaign and grow your database?
Your campaign objective will determine elements of your ad moving forward, like available formats.
You’ll name your campaign and then have the opportunity to optimize your ads through audience targeting and placement.
For audience targeting, choose to create a new target audience or use a saved one. To create a custom audience, you can choose to use your Facebook Pixel. Or, you can make decisions to narrow by demographics, behaviors, and more. Facebook shows your daily reach. You can optimize your target audience based on whether the meter seems too large or too small.
You can then choose whether to utilize the Facebook feed, stories, Instagram, or other places to better optimize your ad.
Understanding Some of Facebook’s Best Tools for Real Estate Marketing
Facebook is a powerful tool with a lot of different features.
The Facebook Ads Manager is a tool for managing your Facebook ads. Use it to manage and create campaigns. The Business Manager can save you time if you’re managing multiple ad accounts and business pages. It’s a hub for managing your Facebook experience as a marketer.
The Facebook Pixel is an essential piece to your marketing plan. If you want to grow a database, you need to take advantage of the pixel feature. This code makes it possible to track conversions. If you want to serve your ads to the people most likely to convert and gain you strong leads, you need a Facebook pixel.
Finding the Right Facebook Ad Professionals
At some point, you will need help with Facebook Ads. This is true for everyone.
Who do you connect with when you want to scale up? You can work with a Facebook Certified Media Buying Professional, who has passed an exam created by Facebook to prove they know how to use Facebook Ad tools, understand the policies, and know the best practices for buying ads successfully on Facebook.
Do you need help creating or fixing your Facebook Ads so you can grow your database and get the leads you need for your business? Contact us today.