If you are a real estate agent/agency who already uses Instagram to bring in qualified real estate leads, kudos to you! But if you are simply relying on your website and Facebook to do all the heavy lifting for you, it’s time to rethink your marketing strategies.
Think of your agency’s Instagram account like a photo book or portfolio that displays your services. Additionally, Instagram also serves as a lead generator.
So, if you have not already started using Instagram to spread the word about your company, now is the time!
In this guide, we will walk you through how you can get started with Instagram and what strategies you can use to get the ball rolling for better leads.
So, let’s get started!
7 Killer Marketing Tips to Help Real Estate Agencies on Instagram
One way to make content marketing for real estate agents easier is by making use of Instagram. However, a lot of people use Facebook to generate leads. If you want to get started with Instagram marketing for your real estate agency, follow the 7 marketing tips mentioned below.
Set the Right Goals on Instagram
The main reason to advertise with Instagram is to help you get in touch with potential buyers. In this case, you will need to set a few realistic goals to ensure the success of your campaign.
These goals will help you understand the campaign better and guide you through the process by helping you choose certain ad formats. For instance, you can choose between static image ads, carousel ads, video ads, etc.
Target Local Audience
The best thing about this platform is that you can get very accurate location targeting. That means you can use the zip code and radius for advertising to a local audience.
This way, the app will display your ads to certain people in specific areas. For example, if you would like to sell houses on North Shore. Instagram will allow you to target this specific town and also the neighboring cities.
Use Relevant Hashtags
At first glance, hashtags might seem pointless. However, these can work wonders for your real estate agency if used the right way.
It will allow Instagram users to organize their content and drive the campaign to great heights. However, your hashtags need to be relevant to the campaign. You can also use certain tools that automatically generate hashtags, eliminating the hard work for you.
Use Carousel Posts
One of the best features of Instagram is the ability to display several pictures in catalog or portfolio-like format. If the imagery used here is lively, colorful, and stunning, this tactic can gain a lot of traction.
Use Video Ads
What if we said you could bring your property to life through a screen? Lucky for you, with Instagram, you can do just that!
You can now capture eye-catching attractive visuals of all dreamy properties and compile them as a video or simply take a few videos instead! Either way, this is a great content marketing strategy for real estate agents.
Share Customer Experiences
One way to grab the attention of your target audience is by sharing customer experiences and testimonials. When an agency does this, it builds a trustworthy image.
So, go ahead, and let all your happy customers do the talking!
Keep the Copy Short, Sweet and Simple
One common mistake that a lot of real estate agencies make is dragging the ad copy. That usually drives away potential homebuyers as they are not interested in reading long copies.
So, remember to keep your copy short, crisp, and straightforward.
When it comes to marketing, there is no end.
And when it comes to social media marketing for real estate agents, the possibilities of getting noticed are endless. Today, Facebook is the most popular app for online content marketing.
However, Instagram is also slowly on the rise. So, now would be the best time to launch your real estate agency on this platform. Also, make sure you follow the tips and tricks mentioned above to get the best leads on the market!